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Digital Printing

In addition to being an offset printer, Priority Press is a digital printer. Digital Printing is a broad term used to describe any type of printing from a computer file. Digital Printing is largely toner based, although it can also be liquid ink based. Digital Printing equipment can be black and white or it can be color. Digital Printing can be produced on low cost, low production equipment or it can be produced on million dollar, high production equipment.

The main advantage to digital printing versus offset printing is that very little setup is required because digital printing prints directly from a file. This production efficiency means faster turnaround times (up to same day), lower costs for small production volumes (1,000 sheets or less) and affordability for very small production volumes (100 sheets or less).

Another significant advantage to digital printing is the ability to print variable data. This means that text and/or graphics can be changed on each sheet printed. This capability enables you to market directly to your customers in a personalized, one to one basis.

The downside of digital printing is that it does not produce the fine quality of offset printing. The image quality of offset printing is simply better today than digital printing. In addition, as the quantity of required printed sheets increases, digital printing becomes less and less economically competitive versus offset printing. Moreover, somewhere around 1,000 sheets (depending upon the project) printing digitally becomes more expensive than offset printing.

Digital printing is generally a good fit for fliers, postcards, posters, promotional materials and short run booklets with bleeds. Priority’s cadre of digital printing machines can print on two sides simultaneously (perfecting) and offer inline finishing capabilities, including 3 hole punching, corner stapling and saddle stitching books up to 60 pages plus cover. If for whatever reason your project can’t be finished inline, we can accurately score, cut and finish your sheets in our bindery, just as if they were offset printed.

If you are unsure whether digital printing or offset printing is best for your project, don’t worry. Simply call your Priority Press Printing Consultant to discuss your project. Your Printing Consultant will be happy to provide you experienced recommendations to maximize the best possible outcome for your needs.

If you are not currently a Priority Press customer, please submit inquiries or contact us by clicking here, or by telephone at 888.955.PRINT.