Maximizing Your Direct Mail Campaigns: The 40/40/20 Rule Explained
The “40/40/20” rule is a way of looking at the three core elements of direct mail …
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Déjà Vu: Postage Thoughts for the Rest of 2023
As we approach the midpoint of 2023, changes are coming to the US Postal Service. Another …
How to Reduce Postage Costs
Postage can be one of the most underrated costs in your direct mail marketing campaigns – …
Save Big with 2023 Postal Promotions from USPS
Direct mail remains a cornerstone of marketing, as one of the most effective, high-ROI methods of …
Shirley Engraving: A Place in History
Founded in 1920, Shirley Engraving built its reputation as a leading nationally-renowned printer of fine printing …
A Brief History of the QR Code
The QR code (short for “quick response” code) has gone from a highly niche technology to …
Marketing Creativity and Productivity in the Hybrid World
It’s become quite clear that hybrid work is here to stay. Combining part-time work-from-home with part-time …
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History of Pantone Color of the Year
It’s time to welcome Pantone’s Color of the Year for 2022: Very Peri! The purple-hued periwinkle …
Celebrating International Print Day
October 20, 2021 is International Print Day, and Priority Press is thrilled to be joining …
Priority Press Expands to Add UV Printing
INDIANAPOLIS, IN—September 21, 2021—Priority Press is pleased to announce they have completed a major expansion in …