General
What is Micro-Marketing?
Micro-Marketing was introduced as a futuristic idea by Don Pepper and Martha Rogers via their 1993
July 27, 2021
Blog
Design
Don’t Send Your Next Mailing Until You Read This
Getting ready to launch your next mailing campaign? Stop! Even if you’ve got the correct list,
July 19, 2021
General
The New Tools Of Engagement
IT IS NOT JUST MARKETING. It is engagement economy. There is a shrinking gap between companies
July 7, 2021
General
Are You Making Your Customers Experience The Focus?
Why Customer Experience Will Be The New Focus Well, it turns out Michael Scott, the often
June 9, 2021
Direct Mail
The USPS Is Planning Another Rate Hike. Make the Most of Your Marketing Dollars with a Direct Mail Partner.
For the second time this year, USPS plans to increase its postage rates, with an overall
June 7, 2021
General
THE STORY IS THE STORY
For the past 14-plus years, Sylvie Tongco has worked in communications and marketing in the technology
June 2, 2021
Priorities Magazine
THE CUMULATIVE POWER OF NARRATIVES… AND WHY THEY MATTER
TWENTY-PLUS YEARS into this whole branding and B2B marketing thing and Mark Speece swears he has
May 24, 2021
Direct Mail
What Is Lead Nurturing? Why Does It Matter?
What Is Lead Nurturing? Why Does It Matter? For some sales, a single postcard or letter
May 18, 2021
Priorities Magazine
6 Ways Listening Enhances The Customers Experience
1. PROVIDES FEEDBACK & DATA Your customers and employees on the frontline are your best source
May 11, 2021
Direct Mail
Why Building Trust Is a “Must Have” Marketing Goal
Direct mail and email are for selling things, right? But what about building trust? While many
May 3, 2021
Categories
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