Maximizing Your Direct Mail Campaigns: The 40/40/20 Rule Explained
The “40/40/20” rule is a way of looking at the three core elements of direct mail …
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Direct Mail
Déjà Vu: Postage Thoughts for the Rest of 2023
As we approach the midpoint of 2023, changes are coming to the US Postal Service. Another …
How to Reduce Postage Costs
Postage can be one of the most underrated costs in your direct mail marketing campaigns – …
Save Big with 2023 Postal Promotions from USPS
Direct mail remains a cornerstone of marketing, as one of the most effective, high-ROI methods of …
Everything You Need to Know About Postal Promotions
Even in this digital age, direct mail remains a crucial part of marketing strategy for many …
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Direct Mail Overview and Print-Mail Solutions from Priority Press
We may live in a digital age, but classic direct mail is still one of the …
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Don’t Send Your Next Mailing Until You Read This
Getting ready to launch your next mailing campaign? Stop! Even if you’ve got the correct list, …
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The USPS Is Planning Another Rate Hike. Make the Most of Your Marketing Dollars with a Direct Mail Partner.
For the second time this year, USPS plans to increase its postage rates, with an overall …
What Is Lead Nurturing? Why Does It Matter?
What Is Lead Nurturing? Why Does It Matter? For some sales, a single postcard or letter …
Why Building Trust Is a “Must Have” Marketing Goal
Direct mail and email are for selling things, right? But what about building trust? While many …
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