The Invisible Client – Marketing To The Unseen
Just as the pandemic was hitting mid-stride, AmyK International launched a series of short videos touting …
Priorities Magazine
Delivering Unique Customer Experiences
At any given time, digital innovation leader Delvinia belongs to more than eight loyalty programs and …
The New Tools Of Engagement
IT IS NOT JUST MARKETING. It is engagement economy. There is a shrinking gap between companies …
THE CUMULATIVE POWER OF NARRATIVES… AND WHY THEY MATTER
TWENTY-PLUS YEARS into this whole branding and B2B marketing thing and Mark Speece swears he has …
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6 Ways Listening Enhances The Customers Experience
1. PROVIDES FEEDBACK & DATA Your customers and employees on the frontline are your best source …
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Aversion to Persuasion: The Reality of the Marketing Landscape
WHILE CONDUCTING a research study years ago with two colleagues, Thales Teixeira used infrared eye-tracking scanner …
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Weathering the Storm- Guiding Your Brand Through Crisis
These are confusing and worrisome times. Just imagine a small business—any business for that matter—facing canceled …
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