Country Club of Indianapolis
The first country club in the city of Indianapolis.
A lifestyle brand in a competition market.
Limited in-house marketing resources.
The Country Club of Indianapolis was experiencing declining membership as a result of multiple market forces. Because their in-house marketing team was limited in scope, they partnered with Priority Press to develop a campaign to generate new
member opportunities for the club.
Priority Press conducted a data analysis of current members and built a member profile. The profile reflected data points covering demographics, interests, lifestyles, and more. Data was overlaid on a specific geographic area. The result was a highly targeted list reflecting the club’s best prospects. A personalized letter was created to engage the interest of the targeted list, and mailed to leads.
- By investing in data analysis, the club
was able to target solid leads
- Interested prospects were identified
through the mailing
- The club grew new membership by 6%