Country Club of Indianapolis
The country club in the city of Indianapolis.
A lifestyle brand in a competition market.
Limited in-house marketing resources.
The Country Club of Indianapolis was experiencing declining membership as a result of multiple market forces. Because their in-house marketing team was limited in scope, they partnered with Priority Press to develop a campaign to generate new
member opportunities for the club.
- By investing in data analysis, the club
was able to target solid leads
- Interested prospects were identified
through the mailing
- The club grew new membership by 6%