CASE STUDY

CountryMark

Provides bulk fuel and oil delivery services

Busy marketing staff

Direct mail is an effective way to reach their farming customers

CHALLENGE

CountryMark wanted to do an attention-getting loyalty program, replicating a bulk bag of seed and requiring no outer packaging to meet postal regulations. The mailer would include a thank-you to past customers with an early order incentive.

SOLUTION

Priority Press worked with CountryMark and their agency to develop a unique printed solution. The final mailer looked like a seed bag and was designed to be stitched closed in Priority Press’ bindery. The solution Priority Press developed met postal requirements and eliminated the need for additional packaging.

OUTCOME

  • The marketing team and the agency produced a piece that fit their vision
  • The campaign was a success and helped CountryMark achieve their early order goals
  • Through direct mail, CountryMark differentiated their brand and stood
    out in the market
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