CASE STUDY

CountryMark

Provides bulk fuel and oil delivery services

marketing staff

Direct mail is an effective way to reach their farming customers

CHALLENGE

CountryMark wanted to do an attention-getting loyalty program, replicating a bulk bag of seed and requiring no outer packaging to meet postal regulations. The mailer would include a thank-you to past customers with an early order incentive.

SOLUTION

Priority Press worked with CountryMark and their agency to develop a unique printed solution. The final mailer looked like a seed bag and was designed to be stitched closed in Priority Press’ bindery. The solution Priority Press developed met postal requirements and eliminated the need for additional packaging.

OUTCOME

  • The marketing team and the agency produced a piece that fit their vision
  • The campaign was a success and helped CountryMark achieve their early order goals
  • Through direct mail, CountryMark differentiated their brand and stood
    out in the market

Are You Ready to Take the Next Step?

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