Provides bulk fuel and oil delivery services
Busy marketing staff
Direct mail is an effective way to reach their farming customers
CountryMark wanted to do an attention-getting loyalty program, replicating a bulk bag of seed and requiring no outer packaging to meet postal regulations. The mailer would include a thank-you to past customers with an early order incentive.
Priority Press worked with CountryMark and their agency to develop a unique printed solution. The final mailer looked like a seed bag and was designed to be stitched closed in Priority Press’ bindery. The solution Priority Press developed met postal requirements and eliminated the need for additional packaging.
- The marketing team and the agency produced a piece that fit their vision
- The campaign was a success and helped CountryMark achieve their early order goals
- Through direct mail, CountryMark differentiated their brand and stood
out in the market