Maximizing Your Direct Mail Campaigns: The 40/40/20 Rule Explained
The “40/40/20” rule is a way of looking at the three core elements of direct mail …
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direct mail marketing
Print On Demand 2023
WHEN ORGANIZED THROUGH A CLEAR, USER-FRIENDLY ONLINE PORTAL, PRINT ON DEMAND ISN’T JUST ABOUT BEING ABLE …
I Write in Cursive
BACK WHEN KEVIN ABERGEL was working at MGI on the JETvarnish 3D press, the manufacturer was …
As Privacy Policies Tighten, What’s Next For Marketing?
In many ways, developing an effective marketing strategy is a balancing act between collecting useful and …
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The Great Return Begins
Two years after we all went remote as the pandemic exploded, companies are finally starting to …
Everything You Need to Know About Postal Promotions
Even in this digital age, direct mail remains a crucial part of marketing strategy for many …
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Affectionate Segmentation
Building Community With Personalization Matthew Vernhout believes a brand must exercise a sense of balance when …
Winds of Change – What’s Coming in 2022
Change is in the air, and marketing leaders have something to say about it. We gathered …
3 Gift Ideas On How Marketers Should Engage Marketers In The New Year
That’s a Wrap As a marketer, it can be difficult to engage with other marketers. They …
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How Brands Can Reinvigorate Trust
BRANDS CAN NO LONGER LURE CONSUMERS BY REMIXING MARKETING PLATITUDES. THEY ARE NOW EXPECTED TO INFORM …