Maximizing Your Direct Mail Campaigns: The 40/40/20 Rule Explained
The “40/40/20” rule is a way of looking at the three core elements of direct mail …
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direct mail
How to Reduce Postage Costs
Postage can be one of the most underrated costs in your direct mail marketing campaigns – …
Print On Demand 2023
WHEN ORGANIZED THROUGH A CLEAR, USER-FRIENDLY ONLINE PORTAL, PRINT ON DEMAND ISN’T JUST ABOUT BEING ABLE …
Save Big with 2023 Postal Promotions from USPS
Direct mail remains a cornerstone of marketing, as one of the most effective, high-ROI methods of …
Brand-Building with Instagram REELS
Instagram marketing has been around since 2010, but the platform keeps making changes that, in turn, …
Should Your Brand Use NFTs in Your Marketing Strategy?
The buzzy tech concept of the moment is the NFT, the 21st-century version of the “collector’s …
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SHOPPING BEHAVIOR: How the Playbook Has Changed for Brands
Much has changed in the past two years, including consumer shopping behavior. More is bought online. …
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10 TIMES 2 TO CONSIDER HIRING OUTSIDE HELP TO GET MARKETING TASKS DONE
10 TIMES TO CONSIDER HIRING OUTSIDE HELP TO GET MARKETING TASKS DONE Sometimes, the tasks you …
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Full Force – What Influences B2B Purchasing Decisions?
B2B MARKETERS ARE FINALLY REALIZING THAT THEIR BUYERS—WHILE B2B—ARE JUST AS INFLUENCED BY MARKETING AND ADVERTISING …
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Following The Heard
Any discussions surrounding the intricacies of marketing eventually fall around the theory that to truly be …