The USPS Is Planning Another Rate Hike. Make the Most of Your Marketing Dollars with a Direct Mail Partner.

For the second time this year, USPS plans to increase its postage rates, with an overall average price increase of 6.8%. Among some of the changes to be aware of are a first-class stamp increase from 55 cents to 58 cents and a first-class meter increase to 53 cents; for marketing mail, letter rates are increasing 6.5% and 8.8% for flats.

Organizations that depend on mail need a best-in-class partner to get you the best possible use of your marketing dollars. Here are five things you get from Priority Press when we handle your mailing project:

  1. Lowest Possible Postage

As a “best in class” direct partner, we help you get the lowest postage rates with the right combination of data hygiene, automation, and postal logistics. If you mail to a list regularly, talk to your account executive about a postal analysis for your list, and we will help you identify ways to save.

  1. Format Consultation and Recommendations

Every year, the Priority Press mailing experts save clients thousands of dollars by identifying out-of-compliance designs, tweaking details, or making paper recommendations. Give us a call if you need help or paper dummies.

  1. Sophisticated Data Management

Best-in-class direct mail providers, like Priority Press, can help you save money by managing your mailing list to remove duplicates, stay up to date with address changes, fix noncompliance issues, and much more.

  1. A-B Testing

Running an A-B test helps you increase ROI on a mailing by identifying what works best.  We will help you set up a test, collect detailed metrics, and refine future mail pieces based on real-life results.

  1. Detailed Tracking and Reporting

The more tracking and reporting data you have, the more you can plan the timing for other aspects of your campaign. As a full-service mailer, Priority Press can provide IMB mail tracking, giving you insights into your project as it travels through the mailstream. Armed with this information, you can more effectively time emails and other channels, such as radio advertising, to coincide with when your mailing reaches your audience.

If you are looking for ways to improve your direct mail program, Priority Press can help.

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