Vehicle Wraps: Should Your Company Wrap Vehicles?

Car Wrap And Wrapping Specialist

In today’s competitive market, businesses constantly seek innovative and effective ways to promote their brand. One such method that has gained significant traction is vehicle wrapping. A vehicle wrap involves covering a car, truck, or van with a vinyl film that displays a company’s branding, including its logo, colors, and messages. But is this investment worthwhile for your company?

Over the years, Priority Graphics has wrapped a lot of vehicles, from vans, trucks, cars, even race cars! Over the years, we’ve talked to many customers and the experiences they’ve shared since getting those car wraps. We’ll be sharing some of the highlights below from these conversations.

Let’s delve into the benefits, considerations, and potential drawbacks of vehicle wraps.

The Benefits of Vehicle Wraps


1. High Visibility and Brand Awareness: Vehicle wraps are essentially mobile billboards. Every time a wrapped vehicle is driven or parked, it has the potential to be seen by thousands of people. This constant exposure can significantly boost brand awareness and recognition, especially in densely populated areas or during long commutes. SOULO shares interesting facts about vehicle wraps, one was that it can lead to 40K impressions a day in high traffic areas! That’s a lot of awareness, imagine if you have two vehicles wrapped, what about 5 or 10? It can make a huge difference.

2. Cost-Effective Advertising: Compared to traditional forms of advertising such as TV, radio, or print, vehicle wraps offer a higher return on investment. Once applied, a wrap can last for several years, continuously promoting your business without recurring costs. The initial expense of wrapping a vehicle is relatively low when considering the long-term exposure it provides. We think a lot of companies overlook this. If we use 40K impressions a day, how much would that cost in ad spend? We can use a safe bet of $1K for 40K impressions, you’d still spend $30K per month, you could wrap your vehicle for far less.

3. Protection for Your Vehicle: Vinyl wraps protect the underlying paint of your vehicle from minor abrasions, UV rays, and weather-related damage. This can help maintain the resale value of your fleet by keeping the original paint job in good condition.

4. Versatility and Customization: Vehicle wraps can be fully customized to reflect your company’s unique brand identity. From vibrant colors to intricate designs, the possibilities are nearly endless. This flexibility allows businesses to create eye-catching and memorable advertisements that stand out on the road. Your wraps can be an another way to tell your brand story, don’t be afraid to get creative.

5. Local Targeting: If your business operates primarily within a specific geographic area, vehicle wraps can be particularly effective. Your wrapped vehicles will reach potential customers in your target market every day, reinforcing your brand presence in the local community. It’s great for your marketing.

Considerations Before Wrapping Your Vehicles


1. Initial Investment: While vehicle wraps are cost-effective in the long run, the initial investment can be substantial, especially for a fleet of vehicles. The cost varies depending on the size of the vehicle, the complexity of the design, and the quality of the vinyl used. It’s important to budget accordingly and consider the potential return on investment.

2. Maintenance and Care: Vehicle wraps require regular maintenance to keep them looking their best. This includes washing the wrapped vehicles with appropriate cleaning products and avoiding harsh chemicals that could damage the vinyl. Proper care is essential to ensure the wrap lasts as long as possible and continues to represent your brand positively.

3. Design Considerations: The effectiveness of a vehicle wrap heavily depends on its design. A cluttered or poorly designed wrap can be counterproductive, making it difficult for viewers to discern the message. It’s crucial to work with experienced designers who understand the principles of effective advertising and can create a visually appealing and clear wrap.

4. Legal and Regulatory Compliance: Before wrapping your vehicles, it’s essential to check local regulations and laws regarding vehicle wraps. Some areas have restrictions on the types of advertisements that can be displayed on vehicles, and there may be requirements for permits or approvals.

Potential Drawbacks of Vehicle Wraps


1. Limited Lifespan: Although high-quality wraps can last several years, they are not permanent. Over time, exposure to the elements can cause the vinyl to fade, crack, or peel, necessitating replacement. This can add to the long-term cost of vehicle wraps.

2. Potential Damage to Original Paint: If not applied or removed correctly, vehicle wraps can damage the original paint of the vehicle. It’s essential to work with reputable professionals who have experience in applying and removing wraps to minimize this risk.

3. Possible Negative Perception: In some cases, overly aggressive or flashy vehicle wraps can be perceived negatively by the public, especially if the design is too intrusive or out of place. It’s important to strike a balance between being noticeable and maintaining a professional image.

Final Thoughts


Vehicle wraps offer a dynamic and effective way to promote your business, providing high visibility, cost-effective advertising, and protection for your vehicles. However, they require an initial investment, regular maintenance, and thoughtful design to maximize their impact. By weighing the benefits and considerations, you can determine whether vehicle wraps are the right choice for your company’s marketing strategy. If executed correctly, a well-designed vehicle wrap can transform your fleet into a powerful advertising tool, driving brand recognition and business growth.

If you need help with your graphic design, be sure to reach out.

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